How Blogging Helped me in trying new things?

Till recently, I had been suppressing the urge to blog since I was actually not clear about the objective. As it happens, a lack of an objective restricts our actions & suppresses our urge. However, I just thought of getting started (without any firm objective in mind). & as Nescafe likes to put it – ‘One thing leads to another’ – blogging instilled in me a habit of penning down my thoughts, my opinions and reviews on almost anything & everything.

To justify, since my last blog on this blogspot (Sania Link added) I had not been keen enough to write regularly. But however, the writing habit got me hooked to another habit, which I consider quite refreshing & healthy – posting reviews on commercials on mouthshut.com.
Link to my reviews: http://www.mouthshut.com/user/kool_writer/1.html

Till date, I have posted 3 reviews on various advertisements which I came across surfing TV channels. & I guess I’m not doing badly, since more than 60% of the people who have read my reviews (& cared to rate it) have rated it as ‘Very Useful’.

Further, I plan to shift focus from posting reviews on commercials to other categories like Products, Places, Events & so on.

Pondering further on my posts, I was wondering as to ‘Why did I start off on commercials only’? Frankly, I always found commercials interesting. I consider advertisements as a major contributor to the branding strategy for any product.

I was discussing the same when returning from lunch with my room mate. He was feeling bit unwell. So I just asked him (jokingly, of course) “Sar dard hai? Aur naak bhi bund? Kuch lete kyon nahin? Coldarin lee?” After laughing out the humor, I was wondering that even though we consider these dialogues (the one said above) as funny, they exemplify one of the major branding successes in India. The discussion further made us recollect other pioneering branding successes like “Humdard Cinkara tonic”, “Bajaj Bulbs” & so on.

Further impressing upon the statements that ‘Advertisements are major contributor to the branding strategy’, then consider this – normally when people try to recall a product, they associate it with their usage experience, if any, else they tend to associate the product with the advertisement that they have seen. When either or both of the above bring a smile to their face (or arises a sense of satisfaction within them), the brand should be considered as successful.

I guess I will stop here & keep rest for future. Hope you enjoyed reading this & do comment.